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The Economy Of Brands


Author : J. Lindemann
language : en
Publisher: Springer
Release Date : 2010-05-07


Download The Economy Of Brands written by J. Lindemann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-07 with Business & Economics categories.


In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

South Pole


Author : Elizabeth Leane
language : en
Publisher: Reaktion Books
Release Date : 2016-04-15


Download South Pole written by Elizabeth Leane and has been published by Reaktion Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-15 with History categories.


As one of two points where the Earth’s axis meets its surface, the South Pole should be a precisely defined place. But as Elizabeth Leane shows in this book, conceptually it is a place of paradoxes. An invisible spot on a high, featureless ice plateau, the Pole has no obvious material value, yet it is a highly sought-after location, and reaching it on foot is one of the most extreme adventures an explorer can undertake. The Pole is, as Leane shows, a deeply imagined place, and a place of politics, where a series of national claims converge. Leane details the important challenges that the South Pole poses to humanity, asking what it can teach us about ourselves and our relationship with our planet. She examines its allure for explorers such as Robert F. Scott and Roald Amundsen, not to mention the myriad writers and artists who have attempted to capture its strange, inhospitable blankness. She considers the Pole’s advantages for climatologists and other scientists as well as the absurdities and banalities of human interaction with this place. Ranging from the present all the way back to the ancient Greeks, she offers a fascinating—and lavishly illustrated—story about one of the strangest and most important places on Earth.

Brainfluence


Author : Roger Dooley
language : en
Publisher: John Wiley & Sons
Release Date : 2011-10-21


Download Brainfluence written by Roger Dooley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-21 with Business & Economics categories.


Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

The Serengeti Rules


Author : Sean B. Carroll
language : en
Publisher: Princeton University Press
Release Date : 2017-03-07


Download The Serengeti Rules written by Sean B. Carroll and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-07 with Science categories.


How does life work? How does nature produce the right numbers of zebras and lions on the African savanna, or fish in the ocean? How do our bodies produce the right numbers of cells in our organs and bloodstream? In The Serengeti Rules, award-winning biologist and author Sean Carroll tells the stories of the pioneering scientists who sought the answers to such simple yet profoundly important questions, and shows how their discoveries matter for our health and the health of the planet we depend upon. One of the most important revelations about the natural world is that everything is regulated—there are rules that regulate the amount of every molecule in our bodies and rules that govern the numbers of every animal and plant in the wild. And the most surprising revelation about the rules that regulate life at such different scales is that they are remarkably similar—there is a common underlying logic of life. Carroll recounts how our deep knowledge of the rules and logic of the human body has spurred the advent of revolutionary life-saving medicines, and makes the compelling case that it is now time to use the Serengeti Rules to heal our ailing planet. A bold and inspiring synthesis by one of our most accomplished biologists and gifted storytellers, The Serengeti Rules is the first book to illuminate how life works at vastly different scales. Read it and you will never look at the world the same way again.

Improving Speed And Accuracy In Keyboarding


Author : Scot Ober
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 2013-01-11


Download Improving Speed And Accuracy In Keyboarding written by Scot Ober and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-11 with Law categories.


Improving Speed and Accuracy in Keyboarding (ISAK) is your complete individualized skillbuilding system designed to improve students’ speed and accuracy in keyboarding. ISAK features these innovations: • Web-based software—greater accessibility at home, in class, and in labs—perfect for distance learning! • Easy-to-use interface and seamless updates—makes the system simple for both instructors and students • MAP+ (Misstroke Analysis and Prescription)—individualized diagnostic tool built into the software • Separate practice for accuracy, technique, and speed—practiced systematically to build skill • Advanced reporting and flexible scheduling—manage course tools with ease to spend more time teaching and learning

Firms Of Endearment


Author : Rajendra Sisodia
language : en
Publisher: Pearson Education
Release Date : 2014-01-17


Download Firms Of Endearment written by Rajendra Sisodia and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-17 with Business & Economics categories.


Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They’re changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s simply politically correct, because it’s the only path to long-term competitive advantage. These are the firms of endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.

Principles Of Marketing


Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 2009-05


Download Principles Of Marketing written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05 with Business & Economics categories.